Levi's | PixelTrain

Marketing Strategy, Photography, Visual Content


In 2013, Levi’s were looking for a brand integration idea that would do more than just provide visibility. It was also the year in which they were celebrating 140 years of their iconic ’501′ line of denims through a global style reinterpretation project.

We approached them with a localization idea, suggesting they collaborate with Indian musicians who would reinterpret a 501 each and be photographed in it. We created exclusive visual content for the global project and for digital media, enabling conversations about the 501 story for Levi’s India in a month-long activation.



  • Brand Integration
  • Project Management
  • Photo documentation