The Task: To develop a content marketing campaign for the launch of a client’s e-store.
The Client: S.R.Gopal Rao, opticians and optometrists to generations of Bangaloreans, a 150-year-old Bangalore institution.
The Idea: ‘See Bangalore Better’ with S.R.Gopal Rao, leveraging the client’s long legacy in the city.
The Creative: A ‘See Bangalore Better’ video & image series, showcasing the many facets of Bangalore through the eyes of six different people who most identified with their version of their city.
Production: Black Pepper Studios
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